Country Pure Foods, a leading manufacturer of juice, plant-based beverages, and frozen novelties, has announced the appointment of Tony Muscato as its new CEO, succeeding Ray Lee.  Lee is retiring after involvement in the business for more than three decades but will remain an advisor to the Company.

Muscato’s career spans over 30 years in the food industry.  He began his career in marketing with the H.J. Heinz Company in 1987, rising to senior leadership positions throughout the United States and Europe, including Group Vice President of North American Foodservice Sales & Marketing and Managing Director European Foodservice.  Muscato has served as President & CEO of Harry’s Fresh Foods and President & CEO of Diamond Crystal Brands. Muscato has also served on boards for several food industry companies, including Ferraro Foods, Kettle Cuisine, and Buzzard’s Roost Spirits.

“We are thrilled to welcome Tony as the new CEO of Country Pure Foods, where we know he will build on Ray’s legacy of creating one of the most trusted brands in America for private-label juice, plant-based milk, and innovative frozen novelties.  He brings a wealth of food industry knowledge to the position as well as a history of successfully growing companies,” said Jonathan Pressnell, Partner for Blue Point Capital Partners, the majority investor in Country Pure Foods. “We look forward to the contributions Tony will make as we continue to strategically grow our plant-based, better-for-you product offering, and we wish Ray a fulfilling and well-deserved retirement.”

Commenting on his new role, Muscato said, “I have big shoes to fill with Ray leaving after 30 years of incredible growth for Country Pure Foods.  I’m excited to build on that legacy of success with an exceptional line of products, and strong customer partnerships, by expanding best-in-class capabilities and an excellent team.”

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